Every year more name brands and retailers are adding special lines of merchandise celebrating Gay Pride. From head to toe and everything in between, there are now designs expressing messages of pride, love and inclusion. What’s more, many of these brands have partnered with a wide range of LGBT causes and part of (and in some cases all) of the proceeds from purchases of these limited edition collections will go to support building a better tomorrow for our Community.
Macy’s has been leading the way for several years with their Pride+Joy department.
“Macy’s is committed to promoting LGBTQ cultural awareness and fostering an inclusive environment for all of its employees. We’re proud to join the parade across America in honor of National Pride Month. We think it’s really something to celebrate!”
This year’s exclusive collection is entitled “PRIDE OVER PREJUDICE”
Check out their new designs, partnership with The Trevor Project, and same-sex Wedding Registry service at Macy’s.
Target is retailer who has come under fire by conservatives and Evangelicals for their on-going support for our Community, especially transgender equality. Standing strong, they have launched a full line of Pride designs celebrating diversity and equality which are available online at Target.com.
Levis’ is back this year with a variety of Pride fashions from hats, and vest, to bandannas featuring their 2017 theme, “Fight Stigma” 100% of proceeds from the collection will be donated to support the work of their partners Harvey Milk Foundation and Stonewall Community Foundation.
Then check out these designs that will show of your best ass(ets)! MeUndies celebrates Pride with these sexy drawers that “support” the Los Angeles LGBT Center.
And finally, with all the parades, dances, and parties this month there’s nothing like a new pair of “cha cha heels!”
Or in this case how about a sturdy new pair of athletic shoes from Converse’s “YES TO ALL” collection? A portion of the proceeds will be donated to LGBTQ charities It Gets Better and The Happy Hippie Foundation.
Is Adidas more in step with your style? Then check out their “Adidas Pride Pack.”
They have also put their money where their mouth is and recently add a clause to their celebrity endorsement contract.
“Adidas acknowledges and adheres to the principles of diversity, as this is a central part of the Adidas group philosophy,” it read. “Therefore Adidas warrants that this agreement will neither be terminated nor modified in case the athlete comes out to the public as a member of the LGBT community.”