The Brawny Man is now a Brawny Woman

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Paper towel company Brawny has replaced its iconic Brawny Man with a woman for Women’s History Month in its #StrengthHasNoGender initiative, started by Brawny’s parent company Georgia-Pacific.

The initiative, now in its second year, celebrates women in science, technology, engineering, and mathematics.

Brawny Woman rolls are available in eight-roll packages during the month of March in Walmart store across the country.

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