Levi’s Jeans Celebrates a Birthday and Pride 2017

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Is there anything better than a well-worn fully “packed” pair of Levi’s 501 jeans on a hot man?  (unless of course, he’s tossed them on the floor of your bedroom)

Our friends over at Boyculture agree and gave theOUTfront a heads up with their 144th Birthday Wish to the classic Levi’s 501 jeans featuring super snacky, Nathan McCallum.

Check out Boyculture’s post HERE!

Additionally, for  the fourth consecutive year Levi’s is celebrating LGBT Equality with their 2017 Pride collection.  This year’s inspiration is “Fight Stigma.”  According to the LATimess.com,

“Fighting stigma on any level is important. And we feel that it’s our responsibility to stand up for the issues of our time,” said Grant Barth, Levi’s chief merchandising officer.  “Levi’s has always been on this journey; doing the right thing, standing up for the values and giving everyone a voice.”

 

Levi’s Pride 2017 collection. (WWD / Ivey Performance Marketing)

“Levi’s has a long history of supporting the LGBTQ community. In 1982, then-chief executive officer Robert Haas joined employees in the Levi’s lobby and handed out informational pamphlets about HIV/AIDS to concerned employees. That same year, the Levi Strauss Foundation became the first corporate donor to the first AIDS clinic in the world. In 1987, Levi’s added AZT to its health-care coverage plan, and the following year, Levi’s employees added their panel to the AIDS Memorial Quilt, as a tribute to the loss of their colleagues and friends. Levi’s and the Levi Strauss Foundation have contributed more than $70 million in grants to HIV/AIDS organizations in more than 40 countries.”

Read the full article via the LATimes.com HERE

Sign up for Levi’s Pride collection pre-order announcements and discounts HERE!

Main photo model Michael Ziebolt.  Check out more of his hot pics HERE!

 

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