If this photo of Maikel Castro gives you “spring fever” and puts you in the mood to plant your seed, get to it! You won’t “bee” alone.
Last week, Cheerios launched their campaign “Bring Back the Bees” to raise awareness of the importance of honey bees to our environment. By giving away 100M wildflower seeds, they hoped to provide nectar rich fields for the honey bee that have been dying off in alarming rates over the last few years.
“More than two thirds of the crops used to feed people, accounting for 90 percent of the world’s nutrition, are pollinated by bees. With deteriorating colony health, pollinators everywhere have been disappearing by the millions.
Pollinators need wildflower pollen and nectar to stay happy and healthy. Planting wildflowers is recommended by conservationists as one of the best ways to support pollinators. It’s a fun, simple way to help. Honey Nut Cheerios wants to create a more bee-friendly world by encouraging consumers to plant over 100 million wildflowers this year.”
In less than a week, Cheerios gave away 1.5 Billion seeds!
- 1 in 3 bites of food we eat is made possible by bees and other pollinators
- More than two thirds of the world’s crop species rely on pollinators
- 44% of bee colonies in the U.S. collapsed in 2016
Here’s how you can help; it’s easy and very inexpensive!
The next time you’re shopping, buy a packet of wildflower seeds. Once the threat of frost has passed, plant the seeds in a corner of your garden or in a flower pot on your patio. Add water as needed.
(Photo credit: Model Maikel Castro, Photographer: Didio)